Isetan and Mitsukoshi, major Japanese department stores, entered the central city of London in 1991 where I visited.
In Mitsukoshi, where my friends and I visited several times, there were more Japanese tourists than London customers.
At that time, Japanese overseas travel was very popular, and the West Coast of the United States, New York, Paris, London and Florence were popular courses for pack travel.
The main purpose of overseas trips by Japanese people at that time was tourism and brand shops, and those who could speak English could shop smoothly at local brand shops.
However, for Japanese tourists who do not speak English, it was safer to buy branded goods from a familiar Japanese department store.
I was also thankful for the presence of a Japanese department store displaying not only brand-name products but also various products known for their high quality made in the UK.
The cashmere sweater was useful because it didn't lose its shape, but it would have been impossible to buy a sweater of the same quality in Tokyo at that time for 10,000 yen.